How To Find A Niche
Today’s topic is how to find a niche. This is a crucial concept and must be understood by every single person who aspires on becoming a successful online entrepreneur. Finding profitable niches is entertaining and you will have many aha moments where you feel you hit the jackpot.
Online success can be achieved either by building a hugely successful website that becomes an authority in a niche or by creating a bigger number of smaller websites and monetizing through different methods like Google Adsense, selling Clickbank or Amazon products and so on.
How to find a niche – why bother?
The main reason why you should get used to doing niche research is that building a website around a keyword nobody is searching for is literally wasted time. There are so many people who create websites that never get even 10 visitors total and the owner eventually decides to give up the domain.
There may be two reasons for getting the niche wrong:
- building a website on a topic nobody’s searching for
- choosing a topic like “make money” which has an insane amount of competition
How to find a niche – the best tools
Let’s talk about the tools that can help you finding a good niche.
The first one and the one you should start with is the Google Keyword Tool. Google offers this great tool that gives an estimate of the monthly traffic on any topic along with some related keywords. This shows how to find a niche you can dominate and the exact keywords you should target.
You should generally choose a keyword phrase that has at least 2,000 monthly phrase match searches. This can vary greatly depending on what you want to accomplish with that website but anything less than 2,000 I think is too low.
A more sophisticated keyword research tool that really teaches you how to find a niche is Market Samurai. What this does is to provide a much more detailed analysis, including some powerful information like the commercial value of the keyword phrases, the number of competing websites and my favorite, the seo competition which reveals the top 10 competing websites on any keyword.
You get to find out exactly how optimized the competing websites are and how are they getting their backlinks. With a little exercise, you’ll be able to decide quickly if a certain keyword is worth going for.
How to find a niche – final thoughts
I think finding a great niche is not that hard at all once you get used to it. Whatever you decide to focus on, remember to do your keyword research and find a keyword phrase with a decent amount of searches and an acceptable level of competition.
There are very few occasions in which I write an article that is not laser targeted on a certain keyword. This is what you should do too, at least until you become successful and have many people who are watching your every move.
Adaptability is the name of the game. If you want to make a living off the internet, you have to plan your every move. Knowing how to find a niche is going to take you higher and higher.
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Twitter: mYasserKhan
says:
Hi George!
I feel a bigger picture would be to first scrutinize a section of consumers experiencing a particular problem and then identifying that problem.
That may not be enough on its own, for it would be equally crucial to determine if the frustrations are experienced by a large enough group of consumers to make it worth diving into.
This is what I find too often people getting wrong.
Yasser
Yasser Khan recently posted..Eight Lessons You Can Learn From The Japan Disaster
Twitter: GeorgeTiganus
says:
Thanks Yasser, that is indeed one of the first things anyone should do when looking for niches. You can’t make money unless you identify a “hungry” category of people and provide a solution to their problem.
This might be a whole new article, I’ll think about it!
Thanks,
George
George Tiganus @ MLM Success recently posted..Successful MLM – How To Become A Real Leader
Twitter: stevetheowl12
says:
Great post, George! I couldn’t agree with you more about the importance of balance in finding your niche. I think that another thing to remember is that if your content has crossover appeal, by all means avoid a call to action that seems to take that away. It really is a balance between disappearing in a big pond and being the king of a niche of one or two people.
another great way is to look at major marketplaces such as amazon. there are various popular products that can be found that don’t have much of a demand.
Twitter: GeorgeTiganus
says:
I find it much easier to look for a niche starting with a keyword tool because you can instantly see how many searches each phrase has per month and try to look for an Amazon product AFTER you know the niche you want to target.
great information thank you! I have personaly found google keyword search to be a little too optimistic with its monthly search count, but it’s a good overall idea tool. I’ve been looking for something new and Market Samurai might be the thing….I’ll def. have to check it out!
The best thing with Market Samurai is the SEO Competition module. I absolutely love it!
In finding a good niche, make it sure that the keywords are strong enough to gain good traffic. Great post!
Rob Benwell recently posted..Rob Benwell updated Thu May 5 2011 3:03 pm CDT
Most popular niches are already saturated. I think the best niches are those related to new invented devices and gadgets. There are niches regarding new epidemic. Remember the cure of the H1N1 is best niche when H1N1 has still no cure!
Jerryl@Toilet Paper recently posted..Cottonelle Flushable Moist Wipes Refill Pack, Fresh 140 ea
an enormous information that i have learned from all the posts thanks
.
Thanks Yasser, which is actually one of the first things anyone should do when looking for a niche market. You can not make money unless you find a group “hungry” people and to offer a solution to their problem.
This may be an entirely new section, I’ll think about it!
Thanks,
Star Directory
There is always a problem that need solution, this where a niche market is to be build.
Jean Lux@stackable washer dryer recently posted..Maytag Performance Series MEDE400XW 27 7.5 cu. Ft. Front-Load Electric Dryer – White
In early days, finding a niche is just easy as sleeping on bed but now the competition is so stiff. It’s really hard to find better niche that is not crowded with competition and the best niche available today is those related to new technology or to those new invention.
Excellent and very informative post. It was very useful. Thanks for sharing
Finding a niche is a very important step before anything else. This is the most important factor wether you succeed or fail in your online business.
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