So you finally decided to make your own blog and the first question that comes to mind is – how to write a blog post? Apparently, this is the easiest thing in the world: you just think of a subject, write some 250 word article and publish it. Cool!

But… you don’t get even one visitor and you start to wonder why.

Write Blog Post

After all, you think you wrote something interesting enough to get the readers’ attention. And in the meantime, some crappy blogs on the most common subjects get 3000 visitors daily and that can only convert into a lot of money for the owner.

You certainly want to know how that is possible so let’s get into it! What makes a blog post so good that people are drawn to it and they praise the blogger even though there are thousands of people that could write better content?

It is all a matter of structure and optimization.

What? And I thought the only thing that matters is how interesting my topic is. And I’ve spent so much time making everything sound perfect!

Well, content IS important. You can’t write something just to fill in some space and then wait for visitors to show up. But there are some more aspects that make a blog post a lot more appealing.

First of all, you have to decide what you want to write about and do some keyword research. Your article has to be laser-targeted on some particular keyword phrases (no more than two!). Keep in mind that search engines don’t care about the passion you put into writing that article, they are just looking for relevant content on particular topics.

The basic elements of an article are: the title, the body and the tags. All of them are VERY important when it comes to writing a compelling blog post, they are what search engines analyze in order to establish their rankings.

The Title

If your title doesn’t contain the keywords you are targeting, you don’t have the slightest chance to get noticed. If you want to write a blog post on “how to train a pitbull”, you’d better name your article “how to train a pitbull” or “pitbull training tricks” or something that is very related to the subject.

The first thing that search engines look for is the title and you are never going to see an article about car insurance on the first pages related to dog training.

The Body

The actual content is not so restrictive. As a matter of fact, you don’t want to keep repeating “pitbull training, pitbull training” to make sure you article will rank higher. You just want to make sure you mention the keyword phrases from time to time to make it clear that your article is connected to your title.

Search engines analyze the content of your article and detect the related keywords such as dog food, dog behavior, so if your article is relevant they will see it and give it a higher position.

The Tags

Most people don’t even know tags exist but they probably are the most important element of a blog post.

Tags (or keywords) are short phrases, highly-related to the article’s subject, that contribute to its relevance.

For example, an article related to pitbull training could use tags such as “aggressive dog training”, “guard dog training” and other similar phrases depending on the specific topic.

I personally think about my articles’ tags before starting to write the content. Keyword research is the thing you should start with, you should write on topics that people want to read about because this is what is going to get you interested visitors.



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