Traffic Cipher is an internet marketing SEO course from two of the most successful marketers, Raymond Fong and Fernando Ceballos. This is my second review on this product and this time I want to get into some details about their free report that anyone can access.
One very interesting principle they talk about is the Paretto principle: 20% of your efforts will yield 80% of your results. This is something that will certainly make you wonder where to look for that 20%. Which are those things you can do quickly that will dramatically improve your results and make your website rank higher?
The first thing you have to take into consideration is definitely your domain name.
If the phrase you target is “dog training equipment” and your website is www.dogtrainingequipment.com , you have a HUGE advantage right from the get go!
Of course, this is not the only thing that counts but it is extremely important. Usually, at least one domain of the top two that come up in Google results contains a combination of the keywords that people are searching for.
We are going to go right now and analyze some Google search results because it is the website ranked number one in the entire world.
Here is an excellent example which illustrates the idea above: a search on the phrase “network marketing review” returns networkmarketingreview.net and networkmarketingreview.com as the first two results out of 48,900,000.
There are some other cool stuff on the Traffic Cipher free report but for now I am going to let you go and download it to find out everything about it.
Since we are talking about search engine positioning let’s see what SERP means and reveal some other crucial elements for ranking a website in the first results.
SERP is for search engine results page and is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page.
That gets us to another extremely important element: the title of your website, blog or blog post. This is a little bit more advanced and I will soon make a video tutorial to teach you how you can do it right. For now, just remember that this is what gets people’s attention and it is also what search engines are looking for to determine the relevant webpages that will be returned in a search.
The final visible element is the description, also known as the META description. This is a summary of a blog post and the best thing you can do is to make sure you write your own article summary in the “excerpt” field when you write your blog post.
If you don’t write your own description, the search engines are going to automatically put in there a part of your article which may or may not contain your keywords.
This Traffic Cipher Review is all about the difference between ranking on the 10th page of the search engines and not getting any visitors ever and making it to the top spot, which attracts visits from over 60% of the people who are searching for that particular keyword phrase.